This school of thought holds that it is the actual content is less important WEBSITE is that the track is optimized. Although the content "should" remain in good quality, content alone is "insufficient to compete in the top SERPs. Instead, webmasters must use other methods to increase their ranking. For simplicity we call all These methods of SEO content.
SEO is not the content of the focus is on understanding the methods and algorithms used to rank web pages. For this, the webmaster must have a very good technical knowledge of how search engines. For example, knowing exactly how Google PR is calculated means that you can structure your site to give the value of the band, as far as possible, in turn, lead to better SERP rankings.
It is a mathematical approach "Much more than the content SEO is like the solution of the equation of the year -. Find the Milky Way calculating the lump sum, then find the right combination of components your website to get the high notes.
SEO content details are not outside the scope of this tutorial. Becoming skilled in the art requires many hours of study and effort. In addition, the technology research and exchange rates should keep abreast of the latest news. It's hard work could also be that much fun - in fact, many people treat it like a game
To start, here are some SEO techniques "not the content:
* The acquisition of incoming links from sites with high PR value.
To organize the navigation structure and links methods to maximize the value of the strip in place.
* Adapted The anchor text of hyperlinks (the text "What you click) to highlight keywords.
* Payment to advertise your site listed in search engines, portals, etc.
Ethical Considerations
It is often said that the content is not ethical SEO, sincere requires the webmaster pages up the RSR I would not be there on her own merit. The truth is more complex, however, not only the division of ethical SEO Those in the basket. search engines themselves recommend not happened Some content SEO.
That said, there is a limit to what you can use ethical SEO and not the content. The following methods have crossed the line and are considered spam search:
* Optimization deceptive, such as optimizing pages for those keywords are not covered.
* "Keyword stuffing - filling the page with a ridiculously high percentage of keywords.
* Trying to get multiple positions duplication SERP pages of content is different.
* Create misleading "grid" or "invisible" to distort the actual pages of the site content.
There's a fine line between legitimate SEO spam. Err on the side of caution.
Google bombing and other games
Occasionally you can see an example of pure SEO APPEAR no news content. A common game is called "Google bombing", which usually involves a group of people working together to create links to a website to produce the result of the unusual exercise. Some well known examples include "French military victories", "weapons of mass destruction" and "miserable failure".
Theses examples show the power of SEO and not the content. It is quite possible to get better SERP positions without content inside Basically, if you can play the game fairly well.
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This school of thought is the principle that your content is what really counts. This could be described as a "purist" point of view that assumes that if people develop quality websites, you'll be rewarded with high rankings in search quality.
The theory is that the content of good will to draw the attention of incoming links and other references. Over time the accumulation of good news will give many of the same benefits as other methods of SEO. In addition, this type of "natural" reference tends to be more authentic and diverse, robust and durable.
This approach is best suited for websites that can provide large amounts of content, particularly the unique content. If, for example, your site is about the life cycle of the native tuatara lizard of New Zealand, is likely to have significant content on a field without much competition. In this case, a small amount of content and links to other sites will give you a good chance of being placed in the SERPS.
If your site is a popular subject must try harder. For example, MediaCollege.com offers extensive content in the field of film and electronic media. This is a much more competitive, with thousands of sites competing for the same keywords. This level is much harder to get good placement in SERP content alone, although it is still possible.
It is even worse for competitors for top keywords. If your site provides content in the area of "debt reduction" or "online game" is the competition is so fierce that the contents will not suffice.
SEO based content alone may or may not be sufficient to give a good SERP placement, but in any case, ceratinly benefit your website to some extent.
The content of non-content sites
Many webmasters are complaining they have no page content-based "web and therefore at a disadvantage. This often applies to business sites. For example, the owner of a furniture store site may regret the fact that its content is not unique and can not hope to attract customers unless you are based largely on non-content SEO.
In most cases, this simply means that the webmaster is not creative enough. Almost all subjects, you can name can be written. If you sell furniture on its Web site, write pages of advice on how to choose the furniture, take care of her, removing stains, easy to repair, etc. You can use an interior designer to write articles how it integrates with designer furniture. Do your own research and write about the history of chairs. It may seem unlikely that the recipe for attracting customers, but you'll be surprised how they can help.
Except in very rare cases can add unique content on your site if you are sufficiently motivated.
Quality or quantity
Not only the quality of content that matters - the amount is also very important. People Search for a wide variety of words in all combinations. The more text you have, the more likely that a particular sentence will coincide with the exact phrase that someone is looking.
Some search engines also important quantity - suppose a great website took more effort devoted to development and is more likely to be of high quality.
In short, this is a case of quantity vs quality. The more everyone can get better.